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Medientyp:
Buch
Titel:
A cross-cultural theory of voter behavior
Enthält:
Introduction -- Politics in an age of manufactured images -- Political cognition -- Political marketing -- Traditional models of voter behavior -- A model of voter's choice behavior : a Newman and Sheth approach -- Predictive models of voter behavior : a reinterpretation of Newman's approach -- Constructive mind : political marketing, freedom, and democracy
Beschreibung:
Introduction -- Politics in an age of manufactured images -- Political cognition -- Political marketing -- Traditional models of voter behavior -- A model of voter's choice behavior : a Newman and Sheth approach -- Predictive models of voter behavior : a reinterpretation of Newman's approach -- Constructive mind : political marketing, freedom, and democracy