Beschreibung:
Introduction / Alan M. Rugman, Alain Verbeke -- Generic strategies in global competition / Alan M. Rugman, Alain Verbeke -- From Adam Smith to Schumpeterian global firms / Yair Aharoni -- Methodological limitations of Porter's three generic strategies' framework / Marc Jegers -- The dynamics of Porter's three generics in international business strategy / H. Chang Moon -- Integrating generic strategies : a question of strategic intensity? / Wolf D. Reitsperger, Shirley J. Daniel, Stephen B. Tallman -- Political resources and markets in international business : beyond Porter's generic strategies / Jean J. Boddewyn -- Strategic use of import protection : seeking shelter for competitive advantage / Eugene Salorio -- Beyond shelter : global competition and Airbus' strategic evolution / Ravi Sarathy -- International technology strategies : the role of innovation uncertainty / Filip Caeldries, Rudy K. Moenaert -- Roles for the corporate headquarters beyond basic types of competitive advantage / Aswin A.C.J. van Oijen -- International joint ventures versus greenfield investments : a comprehensive approach / John Bell
Part of a series which presents research on global strategic management, this volume focuses on the corporate response to global change. Topics discussed include the foundations of global strategy, extensions of porters generic strategies and shelter bases strategies