Beschreibung:
This book examines public perception, public deliberation and media presentation of agricultural biotechnology and genetically modified foods. Part I (chapters 1-7) is a review of some of the studies of public opinion about agricultural biotechnology, especially genetically modified organisms. Part II (chapters 8-11) focuses on empirical tests of theories of opinion formation using biotechnology as a case study. Part III (chapters 12-16) provides examples of communication strategies designed to increase understanding of agricultural biotechnology and of practical communication strategies tested in international settings. This book is intended for researchers and policymakers, and those involved in agricultural biotechnology communication campaigns. It has a subject index.