Reproduktionsreihe:
Praxiswissen Verlag / Akademie des Deutschen Buchhandels
Art der Reproduktion:
Online-Ausg.
Entstehung:
Anmerkungen:
In German
Beschreibung:
Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models. Harald Henzler, smartdigits, München; Fabian Kern, digital publishing competence, München.