Beschreibung:
This article explores how digital methods, such as the analysis of Facebook page like networks, can complement ethnographic fieldwork, especially in cases of difficult access to a field. Drawing from anthropology, geography, and media studies, we present two case studies where ethnographic access is challenging: one organic farm in Pakistan, and an NGO that circulates knowledge on psychoactive drugs. On a pragmatic level, we argue that network visualizations based on social media are insightful for difficult fields, but, like ›satellite images‹, they need ethnographic contextualization. On the conceptual level, we understand these networks as complex knowledge networks, where large-scale structures emerge through small-scale action.