Beschreibung:
Cover; Half Title; Title; Copyright; Dedication; Contents; Acknowledgements; List of figures and boxes; Foreword; Introduction; Part I: Framing thoughts on purpose; 1 The business case for purpose: Friedman, Fink, and the battle for the soul of business; 2 The new brand-consumer contract: tectonic shifts and new tenets; 3 Ethical dilemmas and purpose-led decision-making: do the right thing for whom?; 4 Measuring purpose: from organizational commitments to social impact; 5 How to be a champion of purpose; Part II: Building purpose-led organizations, from the inside out