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Kim, W. Chan [Verfasser:in] ; Mauborgne, Renée [Mitwirkende:r]

Nondisruptive creation

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  • Medientyp: E-Book
  • Titel: Nondisruptive creation : rethinking innovation and growth : it's time to dispel the myth that innovation must be disruptive : nondisruptive creation is an alternative path to growth
  • Beteiligte: Kim, W. Chan [Verfasser:in]; Mauborgne, Renée [Mitwirkende:r]
  • Erschienen: [Cambridge, Massachusetts]: MIT Sloan Management Review, [2019]
  • Umfang: 1 online resource (1 volume); illustrations
  • Sprache: Englisch
  • Schlagwörter: Technological innovations ; Disruptive technologies ; Industrial management ; Business planning ; Electronic books ; Electronic books ; local
  • Entstehung:
  • Anmerkungen: Place of publication from publisher's website. - "Reprint 60312.". - Includes bibliographical references. - Description based on online resource; title from cover (Safari, viewed June 5, 2019)
  • Beschreibung: Many people have come to view disruption as a synonym for innovation. This single-minded focus leads companies to overlook an alternative path to growth: the nondisruptive creation of brand-new markets where none existed before. It's time to embrace the idea that companies can create without destroying - and expand the conversation about the problems they can solve and the opportunities they can seize.