Tate, Wendy L.
[VerfasserIn]
;
Mollenkopf, Diane
[MitwirkendeR];
Stank, Theodore P.
[MitwirkendeR];
Silva, Andréa Lago da
[MitwirkendeR]
Integrating supply and demand
: at many companies, sales generaton activities have become disconnected from the operational activities required to fulfill that demand, resulting in conflicting objectives and foregone business opportunities. Bringing the supply and demand sides of an enterprise together can represent a significant opportunity for efficiency and value creation
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Medientyp:
E-Book
Titel:
Integrating supply and demand
:
at many companies, sales generaton activities have become disconnected from the operational activities required to fulfill that demand, resulting in conflicting objectives and foregone business opportunities. Bringing the supply and demand sides of an enterprise together can represent a significant opportunity for efficiency and value creation
Anmerkungen:
"Reprint #56403.". - From MIT Sloan Management Review, Vol. 56, no. 4 (Summer 2015). - Description based on online resource; title from title page (viewed March 4, 2016)
Beschreibung:
If an organization only makes incremental improvements, it should expect only incremental increases to its profits. More dramatic gains in profitability require a radical overhaul to high-level organizational thinking. Our research suggests that demand and supply integration offers one such pathway to creating a culture that recognizes that an organization cannot simultaneously be all things to all customers. Instead, demand and supply integration helps companies get ahead by enabling organizations to make tough decisions about how to allocate scarce resources to optimize creation of value - and for which customers.