Anmerkungen:
Title from resource description page (viewed Apr. 16, 2010)
Beschreibung:
"This three and a half-hour social media analytics class is packed with real-world examples and expert advice. The densely packed session covers a wide range of community-related subjects, leaving you with a solid foundation for social media campaigns and an invaluable list of tips and tricks you can apply immediately. Authors Alistair Croll and Sean Power are longtime proponents of this holistic approach to web monitoring. In this Master Class, Alistair shows you how to apply the measurement techniques and quantitative methods of web analytics to online communities. You'll learn how to try unique, memorable campaigns; how to measure their effectiveness in ways that make them relevant to the business; and how to learn from the results"--Resource description page.