Anmerkungen:
Title from resource description page (viewed June 1, 2009). - "Revised and updated with new sections on social media."--Cover. - Includes bibliographical references and index
Beschreibung:
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.