Beschreibung:
Contents: List of figures and tables -- Biographies of editors and contributors -- Preface -- Acknowledgements -- Section i The publication process -- Introduction to section i -- 1 The contribution continuum revisited / Daniel M. Ladik and David W. Stewart -- 4: 2 John O. Summers (2001), 'Guidelines for conducting research and publishing in marketing: From conceptualization through the review process', journal of the academy of marketing science , 29 -- (4), Fall, 405-15 17 3 Publishing ethics: managing for success / O.C. Ferrell and Linda Ferrell -- 2:8 section ii Tailoring your work to your audience -- Introduction to section ii 46 4 on the positioning of research papers in the marketing discipline / Gary L. Frazier -- 47 5 how to publish consumer research based on experiments in the top marketing journals / Cornelia 'Connie' Pechmann -- 5:3 6 John H. Roberts, Ujwal Kayande and Stefan Stremersch (2014), 'From academic research to marketing practice: Exploring the marketing science value chain', international journal of research in marketing , 31 -- (2), June, 127-40 70 7 Deborah J. Macinnis (2011), 'A framework for conceptual contributions in marketing', Journal of marketing , 75 -- (4), July, 136-54 84 8 publishing marketing strategy papers in scholarly journals v. Kumar -- 10:3 9 so, you want to write policy-relevant articles? / Ronald Paul Hill -- 12:6 10 Publishing in international marketing: challenges, opportunities, and guideposts / Constantine S. Katsikeas -- 13:8 11 sample design for research in marketing vikas mittal -- 15:7 Section iii Reviews and the revision process -- Introduction to section iii 175 12 Donald R. Lehmann and Russell S. Winer (2017), 'The role and impact of reviewers on the marketing discipline', Journal of the academy of marketing science , 45 -- (5), September, 587-92 177 13 How papers get better before they get published / Ruth N. Bolton -- 18:3 14 The service-dominant logic journey: from conceptualization to publication / Stephen L. Vargo -- Section iv Final thoughts Introduction to section iv 15 / David W. Stewart (2008), 'Academic publishing in marketing: best and worst practices', European business review, special issue: Academic journals and academic publishing , 20 -- (5), 421-33 199 16 Responding to reviewers: Lessons from 17 years of editor experience at Duke University / Christine Moorman, James R. Bettman, Joel D. Huber, Mary Frances Luce and Richard Staelin -- 21:2 Index.
"This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals. More than a dozen and a half current and former editors of marketing journals contributed to this volume, contributing words of wisdom and sage advice for the beginning scholar and experienced writer alike. The book covers such topics as ideation, positioning of papers, review of the literature, discussion of methods, presentation of results, development of theoretical and practical implications and responding to reviewers. Both empirical and conceptual papers are addressed. Individual chapters focus on papers with a behavioral focus, a marketing science focus, a strategy focus, and a public policy focus. This book is an indispensable guide for doctoral students, faculty teaching doctoral courses, individuals early in their career in marketing and scholars who wish to place their work in those journals which have a significant impact on the marketing discipline"--