Anmerkungen:
In English
Mode of access: Internet via World Wide Web
Beschreibung:
Frontmatter -- Contents -- Acknowledgments -- Introduction -- 1. Historical and Economic Background -- 2. The Persistent Puzzle -- 3. A Comparative Perspective -- 4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death -- 5. Life, Chance, and Destiny -- 6. Marketing Life: Moral Persuasion and Business Enterprise -- 7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization -- Conclusions -- Notes -- Selected Bibliography -- Index
Studies noneconomic aspects of economic behavior, using as an example the cultural and ideological factors involved in the legitimation of life insurance