Beschreibung:
Innovativeness is a prerequisite for profitable companies as well as for a sustainable economy. Innovations are the adequate response in times of rising competitive pressure and increasing rivalry on the global markets. Additionally, the shut down due to the global pandemic has hit all automotive companies extremely hard. Currently there are unmistakable signals in evidence indicating a radical technological change coming along with an economic downturn in the automotive industry. The research question examines the innovativeness of the German automotive industry. The answer will be given with selected figures referring to qualitative and quantitative reasoning. In summary it can be stated that the German automotive industry has an outstanding performance in terms of innovativeness. The urgent need to support this industry can easily be derived.