Anmerkungen:
Revised edition of the author's Influence , c1993
Literaturverzeichnis: Seite 491-543
Beschreibung:
"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"