Beschreibung:
This research sets out to understand the factors that influence the adoption of rooftop solar PV panels for households and small and medium-sized businesses (SMEs). The project specifically aimed to understand the barriers and enablers to adoption across different consumer and business attitudinal and behavioural profiles including: those who are considering installing solar panels (considerers), those who have already installed solar panel (adopters), those who would not consider installing solar panels (rejectors). It involved an online survey of 889 households across Great Britain and online depth interviews with 15 SMEs. Findings were mapped to a behavioural framework to aid analysis. BEIS commissioned the research which was undertaken and reported on by Basis Social.