Para além da metáfora do mercado
: uma análise não utilitarista da competição religiosa a partir de duas regiões de Minas Gerais = Beyond the market metaphor : a non-utilitarian analysis of religious competition from two regions of Minas Gerais
Beschreibung:
This paper analyzes the Brazilian religious diversity from the strategies that they undertake their various denominations to suit the socio-cultural demands of contemporary society. Unlike what is postulated by some theorists in recent years, adopting interpretations related to rational choice, do not believe that the cost-benefit of showing the religious phenomenon. We believe that the process of diversifying the Brazilian religious closely related to the changes experienced by society in the last fifty years, and answers provided by religious institutions in this new context. We therefore believe that the structure lighter and less bureaucratic the Pentecostal churches can adapt better to the liquidity of the times, responding to more immediate demands of the diversity of the populations concerned, paying attention to the answers that Catholicism has given the evangelical growth, as well as the joints between Pentecostal ethos and cultures. We take as the central focus of our attention two regions of the state of Minas Gerais, Brazil, a refractory to Pentecostalism and another in which it is significantly rejected.