Li, Yufeng
[Verfasser:in]
;
Meng, Juanjuan
[Sonstige Person, Familie und Körperschaft];
Song, Changcheng
[Sonstige Person, Familie und Körperschaft];
Zheng, Kai
[Sonstige Person, Familie und Körperschaft]
Anmerkungen:
In: Management Science (forthcoming)
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 24, 2020 erstellt
Beschreibung:
Will individuals, especially high-risk individuals, avoid a disease test because of information avoidance? We conduct a field experiment to investigate this issue. We vary the price of a diabetes test (price experiment) and offer both a diabetes test and a cancer test (disease experiment) after eliciting participants' subjective beliefs about their disease risk. We find evidence that, first, some people avoid the test even when there is neither a monetary nor transaction cost; and second, both low- and high-risk individuals select out of the test as the price increases. We explain our findings using three classes of anticipatory utility models