Erschienen in:Hoepner, A. G. F. and Li, Q. 2019. The Impact of NGO Activism on Economics of Mutuality. Forthcoming In: Mayer, C., Roche, B. Putting Purpose into Practice: The Economics of Mutuality. Oxford University Press
Umfang:
1 Online-Ressource (16 p)
Sprache:
Englisch
DOI:
10.2139/ssrn.3337595
Identifikator:
Entstehung:
Anmerkungen:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 18, 2019 erstellt
Beschreibung:
Corporations often draw criticism and face demands from non-governmental organisations (NGOs); some typical examples of controversial issues concerned by NGOs include climate change, pollution, fracking, GMOs in food, animal welfare, supply chain issues and labour standards. The most pressing concern for the majority of corporations is profit maximisation; NGOs, however, traditionally only concern themselves with issues related to people, the environment, and society. As such, it is difficult for NGOs and corporations to find common ground in solving problems. In tandem with the increasing demand for firms to look beyond profit and to behave more responsibly and sustainably, the interactions between corporations and NGOs have increased in breadth, intensity and complexity. For instance, NGOs are now forming partnerships with corporations to address environmental and social concerns. This emerging trend raises some intriguing questions. Why is it important for companies to maintain a mutually beneficial and healthy relationship with NGOs? How can NGOs comport themselves in such a way as to achieve mutually beneficial outcomes? What are the benefits and drawbacks of these aligned interests for both parties? This chapter analyses the relationship between NGOs and corporations through the lens of the Economics of Mutuality. In particular, we discuss whether the relationship between the NGO and the corporation itself can be considered as a mutual partnership aimed at achieving long-term goals and objectives through effective implementation based on mutual understanding, common interests and shared values. With the support of real-life examples, we discuss the strategies that NGOs use to change business practices and the direct and indirect impact of NGO advocacy activities on firms' conduct and operations