• Medientyp: E-Book
  • Titel: The Economics of TV Tune-in
  • Beteiligte: Chen, Linfeng [Verfasser:in]; Hu, Qibing [Sonstige Person, Familie und Körperschaft]; Lv, Qiang [Sonstige Person, Familie und Körperschaft]
  • Erschienen: [S.l.]: SSRN, [2019]
  • Umfang: 1 Online-Ressource (32 p)
  • Sprache: Englisch
  • DOI: 10.2139/ssrn.3320948
  • Identifikator:
  • Entstehung:
  • Anmerkungen: Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 2019 erstellt
  • Beschreibung: TV tune-in, namely the preview of forthcoming programs, is an important type of TV advertising. We examine TV tune-in as a continuous variable. First, tune-in can increase profits when TV stations are sufficiently differentiated and the market is partially covered. Second, tune-in crowds out quality investment. Third, tune-in lowers advertisement supply. Further, tune-in can increase profits in a partially covered market if firms are sufficiently differentiated. Otherwise, it leads to lower profits. We also identify the effects of tune-in on consumer surplus and social welfare and suggest that tune-in should be prohibited whenever it lowers quality and social welfare
  • Zugangsstatus: Freier Zugang