Anmerkungen:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 9, 2018 erstellt
Beschreibung:
This research was conducted to study the influence of banking advertisement on the bank's customer satisfaction; it contained four hypotheses about four different variables which were an advertisement, social media advertisement efficiency, and effectiveness. The survey collected 300 questionnaires to provide the empirical record for technical investigation based on descriptive statistics, correlation and regression. It has been found that advertisement has the strong impact on bank customer satisfaction but as the banking institutions precedes towards massive advertisement by using pamphlets, TV, social media & broachers which are not a strongest mean to attract clients. Hence the clients are not greatly attracted to banking products & services by advertisement. The upcoming researchers should focus on the independent variables such as interest rate of loans or deposits, the environment of workplace, friendly & customer services and the ability in people to work in banking institutions which have not been studied in this research. By focusing on a wide verity of variables better results can be obtained