Becchetti, Leonardo
[VerfasserIn]
;
Salustri, Francesco
[Sonstige Person, Familie und Körperschaft];
Scaramozzino, Pasquale
[Sonstige Person, Familie und Körperschaft]
Nudging and Environmental Corporate Responsibility
: A Natural Experiment
Anmerkungen:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 3, 2018 erstellt
Beschreibung:
We devise a ‘nudging' natural experiment to test the impact of a simple form of advertising on environmentally responsible products with/without the increase of the responsible product price. We find that the simple use of a small shelf-poster explaining the importance of buying a green product (with/without a concurring price increase) generates significant changes in market shares for some of the product classes for both food and non-food products. Part of the effect is generated by the reduced price elasticity of consumers to the poster-plus-price-increase treatment