Plebeian Bias: Selecting Crowdsourced Creative Designs for Commercialization

Medientyp: E-Book

Titel: Plebeian Bias : Selecting Crowdsourced Creative Designs for Commercialization

Beteiligte: Mukherjee, Anirban [Verfasser:in]; Xiao, Ping [Sonstige Person, Familie und Körperschaft]; Chang, Hannah [Sonstige Person, Familie und Körperschaft]; Wang, Li [Sonstige Person, Familie und Körperschaft]; Contractor, Noshir [Sonstige Person, Familie und Körperschaft]

Erschienen: [S.l.]: SSRN, [2017]

Umfang: 1 Online-Ressource (22 p)

Sprache: Englisch

DOI: 10.2139/ssrn.3038775

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Anmerkungen: Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 18, 2017 erstellt

Beschreibung: We identify a new phenomenon – “Plebeian bias” – in the crowdsourcing of creative designs. Stardom, an emphasis on established individuals, has long been observed in many offline contexts. Does this phenomenon carry over to online communities? We investigate a large-scale dataset tracking all submissions, community votes on submissions, and revenues from commercialized submissions on a popular crowdsourcing portal, Threadless.com. In contrast to stardom, we find that the portal selects designs from “Plebeians” (i.e. users without an established fan base and track record) over “Stars” (i.e. users with an established fan base and track record). The tendency is revenue and profit sub-optimal. The evidence is consistent with incentives for the portal to demonstrate procedural fairness to the online community

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