Anmerkungen:
In: Global Strategy Journal, Forthcoming
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 15, 2015 erstellt
Beschreibung:
In this study we argue that when undertaking location decisions multinational enterprises (MNEs) ought to incorporate their competitors' reactions to such decisions as well as consumer preferences for location, in addition to the more standard cost-benefit analyses. We view MNEs as networks of activities connected via product and knowledge flows and develop a game-theoretic, location-allocation mathematical model. A series of computational analyses leads to competitive outcomes and location choices, where even without an explicit modeling of inter-region differences, MNEs show strong tendency towards regionally focused location configurations. Importantly, such regionally focused location configurations can take the shape of regionally focused MNEs or of globally dispersed MNEs with a regional structure