Anmerkungen:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 7, 2013 erstellt
Beschreibung:
We apply polarities, axiallities and the notion of entropy to the task of identifying marketable items and the customers that should be approached in a marketing campaign. An algorithm that computes the criteria for identifying marketable items and the corresponding experimental work is also included