Ghouri, Arsalan Mujahid
[VerfasserIn]
;
Rehman Khan, Naveed Ur
[Sonstige Person, Familie und Körperschaft];
Malik, Muhammad Abdul
[Sonstige Person, Familie und Körperschaft]
Marketing Practices of Textile Business and Firm's Performance
Anmerkungen:
In: Euro Economia, Vol. 2, No. 28, pp. 99-107, 2011
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 8, 2012 erstellt
Beschreibung:
(2011) study has been replicated to find the effects of marketing practices on the firm performances of textiles industry in the boundaries of Pakistan. 156 questionnaires analyze from the cities of Faisalabad, Islamabad/Pindi, Karachi, Lahore and Multan. Finding suggested that vague marketing practices are carrying out and textile firms wasting their time and money on marketing practices and forgone the potential benefits