Anmerkungen:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 7, 2010 erstellt
Beschreibung:
The main purpose of this presentation is to create a space for round table on communication processes in the company with emphasis on its relationship with the environment. In general, we discuss the issues of identity, image and corporate reputation or corporate, in other words, the way they designed, how they are perceived and valued business, and the importance of consistency between these aspects