Anmerkungen:
In: Industrial Marketing Management, Vol. 84, No. 4, pp. 276-278, 2009
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2009 erstellt
Beschreibung:
Increasing globalization has made companies focus more on their outsourcing decisions. Moving beyond the tactical companies have begun to incorporate outsourcing as a strategic weapon in their armory. This article expands on this theme by highlighting the need for understanding this key issue from business marketing and sales perspective and pointing to some interesting research issues on the topic. The article also introduces this special issue, briefly discusses the six special issue articles and provides a framework that integrates their contributions to our understanding of strategic outsourcing