Anmerkungen:
In: International Journal of Applied Sciences and Management Vol. 2, No. 1, 219-225, 2016
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2016 erstellt
Beschreibung:
A Brand is an intangible element, it has no objective existence. Branding is merely a perception on the minds of the end users. The marketing activities create a brand image in the minds of the consumers, which directly affects the buying behavior. People buy the products based on the brand image associated with it, they try to differentiate products based on the brand image. The study and analysis of the impact of human personality on brand personality of Toyota cars is a significant one in the area of business administration. Every business life cycle in this competitive environment illustrates the importance of information for making calculative decisions based on the issues. This article provides business decisions involving both tactics and strategies to build a better and stronger branding of Toyota that is known to the Sultanate of Oman. The measurement scales developed in human personality psychology is transferred to the brands. Marketing strategies bear no sense if there is no competition or if there is no choice to make. It is the varied choice of makes, makers and sellers that has paved way for these killer strategies into the micro level of playing with the psyche of consumers which they themselves are aware of though it all plays in the background