Beschreibung:
Power is usually considered as either a "positive" or "negative" construct, as in the power to force action versus the power to forbid it. This paper explores a hybridized approach to power based on the idea of "induced participation". Building on Bichler and Nitzan's theory of "capital as power", I argue that capitalism reinforces its hold on society through the strategic use of "hype". The idea is that capitalists counteract resistance by boosting confidence in the promise of reward, a process that can be better understood using the concept of hype.