Anmerkungen:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 16, 2021 erstellt
Beschreibung:
Reindeer meat is a niche market due to the limited number of people participating in the market, however, in Alaska reindeer is commonly consumed. Reindeer is not available in stores and there is no formal market analysis to test feasibility or information for the benefit of a USDA facility. We measure willingness to pay for reindeer meat by attributes such as origin and organic certification using an adaptive choice-based conjoint, maximizing observations of participant choices. We also use a 3-stage Hierarchical Bayesian regression to analyze utility levels of individual part worths. The results show Alaskans place a strong premium for “Alaskan Grown” which is strengthened by how long they have lived in Alaska