• Medientyp: E-Book
  • Titel: Friction/Reward : be your customer's first choice
  • Beteiligte: Hammond, Richard [Verfasser:in]
  • Erschienen: Harlow, England: Pearson, 2019
  • Ausgabe: First edition.
  • Umfang: 1 online resource (xxiv, 190 pages); illustrations
  • Sprache: Englisch
  • Schlagwörter: Consumer satisfaction ; Customer relations ; Customer loyalty ; Electronic books
  • Entstehung:
  • Anmerkungen: Includes bibliographical references (page 185) and index. - Description based on print version record
  • Beschreibung: Richard Hammond is a retailing expert, and Smart Circle is his problem-solving consultancy. Together with select subject-matter experts he tackles a wide range of retail challenges: from 'big idea' and format development to customer engagement and retail futurology. He is also the author of Smart Retail 4e.