Anmerkungen:
Includes bibliographical references and index
Beschreibung:
The COVID-19 pandemic has emphasized the need for health professionals to communicate more clearly about what public health is and why it matters. In comparison to health care, public health is underfunded, undervalued, and misunderstood, and that is partly because of the unclear and inconsistent way that health leaders talk about it. This book is intended to help public health professionals and anyone else who communicates about public health to do so more effectively-whether they need to reach policymakers, the media, or the public. Many people who are trained in medicine or public health have never had to "sell" ideas or policies to uninformed or skeptical partners. The insights, tools, and resources included in this book can provide a first step toward better communications and stronger partnerships. The book is based on original research and insights by social scientists and seasoned communications professionals at the FrameWorks Institute and Hattaway Communications. In addition to sharing perspectives from leading experts, the book also provides practical tools, including tested messaging, effective metaphors, and tips for using storytelling and data. These tools can help professionals avoid messages that backfire, answer challenging questions, reframe public health assumptions, and draw on the power of anecdotes while sharing important data. For anyone who is ready to change how public health is viewed and valued in our nation, Talking Health is a practical and powerful starting point.