Santana, Italo Rogerio Correia de
[VerfasserIn];
Souza-Leão, André Luiz Maranhão de
[VerfasserIn];
Henrique, Vitor de Moura Rosa
[VerfasserIn];
Nunes, Walber Kaíc da Silva
[VerfasserIn]
The prosumer faces
: the representation of the productive consumer in the marketing literature = As faces do prossumido