Anmerkungen:
In: Journal of Business Chemistry, Vol. 1, No. 2, 2005
Beschreibung:
"I am not very creative", that's what most people say. In addition, most people relate creativity to outstanding geniuses i.e. Einstein, Leonardo da Vinci, Michelangelo. However, creativity is not a privilege of a specific group. Everybody has creative talents. There are different ways of being creative and contributing to the innovation process. One can be creative by supporting a climate of mutual respect and to encourage a challenging atmosphere, by motivating others and supporting them or by solving conflicts in order to foster creativity. In the business context such as in a R&D department the role and the output of creativity can be very clearly defined (see figure 1). And questions answered like: Are you creative? And if yes, how creative do you rate yourself? Are you aware of your creative talents and are you aware of the creative talents of your colleagues?