Anmerkungen:
In: Managerial and Decision Economics
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments November 2014 erstellt
Beschreibung:
This study examines the motivations for imitation in retailers’ online channel entry. Extant literature suggests that legitimacy and efficiency are the primary motivators for firms to imitate. We develop hypotheses which center on the belief that not all firm types would use the same motivator for deciding to imitate and enter the online market; legitimacy would be the driving force for some retailer types while efficiency would be the motivator for others. We test our hypotheses on a unique data collected from multiple sources. Our findings confirm that the motivators for imitation vary across retailer types