Anmerkungen:
In: Academy of Management Review, Vol. 36, No. 3, pp. 544–566, July 2011
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 26, 2010 erstellt
Beschreibung:
We investigate the organizational pursuit of seemingly impossible goals - commonly known as stretch goals. Building from our analysis of the mechanisms through which stretch goals could influence organizational learning and performance, we offer a contingency framework evaluating which organizations are positioned to benefit from such extreme goals, and which are most likely to pursue them. We conclude that stretch goals are, paradoxically, most seductive for organizations that can least afford the risks associated with them