Anmerkungen:
In: Gupta, S., & Kapoor, A. (2017). Why do shoppers stop at Shoppers Stop?. In 2017 Annual conference of Emerging Markets Conference Board. Indian Institute of Management Lucknow, Noida Campus
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 12, 2017 erstellt
Beschreibung:
Shopping orientation intends to capture the shoppers' motivations, their desired shopping experiences, and the goals they seek when they shop. Previous research also found that shopping orientation influences consumer behaviors in terms of different preferences for information sources, store choices, and store attributes (Gutman and Mills, 1982; Lumpkin, 1985; Shim and Kotsiopulos, 1993). Shopping orientation would be very useful to understand ever-changing demands and demographic information of multi-channel shoppers due to social, economic, and cultural changes in the modern society. The existing Indian players have widened their operations to smaller cities with the burgeoning Indian middle class that is demanding latest products in these cities. Understanding behavior of consumers in a multi-product retail chain becomes still more interesting especially in the presence of online channels and new entrants in the sector