Anmerkungen:
In: International Journal of Knowledge and Research in Management & E-Commerce Vol.4, Issue 2, April, 2014
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2014 erstellt
Beschreibung:
In order to have successful branding strategies in Real Estate, the customers should be convinced that there are meaningful differences between all the existing brands in the given category. According to Kotler,”Branding is endowing products and services with the power of a brand. A brand is the proprietary visual, emotional, rational, and cultural image that one associates with a given company or a product. The brand resides within the hearts and minds of the customers and prospects. While branding can almost create a good impression of spoil the image of the product or service. The brand is there to serve a means of identifying the manufacturer. My research basically focuses on the importance of branding strategies in Real Estate by observational research method. Furthermore, the focus is on the all the aspects of branding for brand management