Anmerkungen:
In: Journal for Business, Economics & Ethics (Zeitschrift für Wirtschaft- und Unternehmensethik), Vol. 10, No. 1, pp. 86-105, 2009
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2009 erstellt
Beschreibung:
Dignity as a central aspect of human existence can be subdivided into certain fundamental rights. When approaching the ‘Base of the Pyramid’ (i.e. the segment of the world’s poor), preserving only a minimum level of these rights already proves to be difficult. Corporate responsibility is challenged to show its credibility especially in this part of worldwide population. The article analyses a number of initiatives, examples, and cases that point out viable and economically successful ways towards such responsibility. The analysis culminates in the insight that dignity at the BoP can be assured and promoted by deliberately including the poor in relevant corporate value-added processes