Anmerkungen:
In: Review of Industrial Organization, Vol. 14, No. 3, p. 239, 1999
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 1999 erstellt
Beschreibung:
The recent relaxation of regulations limiting the ability of an entity to own multiple radio stations had led to a dramatic increase in ownership concentration in local radio markets. Using the framework established by the Merger Guidelines, this paper evaluates whether or not radio advertising is a distinct local market by estimating an own-price elasticity oif demand for radio advertising. Our results support the assertion that radio advertising is an antitrust market