Anmerkungen:
In: Research Bulletin of the Institute of Cost and Works Accountants of India, Vol. XXX. pp. 148-153, 2007
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2007 erstellt
Beschreibung:
The work is an attempt to analyze the impact of fashionable and attractive packaging of cosmetics in the minds of female consumers residing in an urban area. The buying behaviour and awareness labels of the respondents on the context of packaging of such items were also carried out on a random sample of 100 individuals. Some statistical and graphical tools were used to unearth the facts hidden behind the figures