• Medientyp: E-Book
  • Titel: Effective E-Commerce Strategies for Small Online Retailers
  • Beteiligte: Tan, Patrick J. S. [Verfasser:in]; Sharma, Ravi [Verfasser:in]; Theng, Yin-Leng [Verfasser:in]
  • Erschienen: [S.l.]: SSRN, 2014
  • Umfang: 1 Online-Ressource (28 p)
  • Sprache: Englisch
  • Entstehung:
  • Anmerkungen: In: International Journal of Electronic Business, Vol. 7, No. 5, pp.445–472, 2009
    Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 10, 2009 erstellt
  • Beschreibung: There is little information available to help small businesses exploit the internet. This study attempts to plug the research gap by examining the influences of strategic decisions made by top management on the adoption of critical success factors. Based on the research results, it proposes a strategic e-commerce management model to help small online retailers make a better-informed decision on how to deploy their resources to build a successful business online
  • Zugangsstatus: Freier Zugang