Avoiding uncertainty, consumer ethnocentrism and xenocentrism, the image of the country of origin, as determinants of acceptance of foreign brands: = Izbegavanje neizvesnosti, potrošački etnocentrizam i ksenocentrizam, imidž zemlje porekla, kao determinante prihvatanja stranih brendova

Medientyp: E-Artikel
Titel: Avoiding uncertainty, consumer ethnocentrism and xenocentrism, the image of the country of origin, as determinants of acceptance of foreign brands
Paralleltitel: Izbegavanje neizvesnosti, potrošački etnocentrizam i ksenocentrizam, imidž zemlje porekla, kao determinante prihvatanja stranih brendova
Beteiligte: Zdravković, Stefan [VerfasserIn]
Erschienen: 2022
Erschienen in: Bizinfo (Blace) ; 13(2022), 2, Seite 13-20
Sprache: Englisch
DOI: 10.5937/bizinfo2202013Z
ISSN: 2406-2324
Identifikator:

Schlagwörter: avoiding uncertainty ; consumer ethnocentrism ; consumerxenocentrism ; image of the country of origin ; foreign brands ; Aufsatz in Zeitschrift
Entstehung:
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Zugangsstatus: Freier Zugang

Avoiding uncertainty, consumer ethnocentrism and xenocentrism, the image of the country of origin, as determinants of acceptance of foreign brands = Izbegavanje neizvesnosti, potrošački etnocentrizam i ksenocentrizam, imidž zemlje porekla, kao determinante prihvatanja stranih brendova