Anmerkungen:
In: International Conference on Business Management and Economics, 2022
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2022 erstellt
Beschreibung:
The purpose of this research is to learn how satisfied and loyal Bank clients are in relation to the quality of the bank's electronic services. Methods of descriptive analysis and correlation are based, in large part, on the stated goal. Cronbach's alpha for the standard questionnaire was 0.94, indicating its validity and reliability. Data for the study was collected from 334 unique users of the Bank's Electronic Services in the cities of Tehran. These shoppers took part in the poll because they were selected at random. The data was then analyzed using the SPSS software. The findings show that the satisfaction and loyalty of customers are both directly related to the quality of the provided electronic service and the level of contentment the customer feels. The happiness a consumer feels is also influenced by the service's Availability, Security, Reliability, and Fulfillment. Contrarily, Personalization has no effect on the level of contentment a consumer feels