Anmerkungen:
Includes bibliographical references (pages 185-196) and index. - Description based on PDF viewed 07/19/2022
Mode of access: World Wide Web
System requirements: Adobe Acrobat reader
Beschreibung:
In The big miss: how businesses overlook the value of emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice--thus are missing the biggest driver of profitable customer behavior! His extensive research shows that emotions are the key drivers of customer behavior, yet few organizations have a strategy to evoke specific emotions based on science and data. Does yours?