Anmerkungen:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 30, 2023 erstellt
Beschreibung:
How much sponsored products’ information do e-commerce platforms disclose? This study explores the platform’s information design problem of maximizing sponsored advertising revenue, wherein a consumer sequentially searches for products’ information with a deliberate order. In a general ordered search model, the main theorem demonstrates that an optimal signal is binary, under which a random search emerges as the consumer’s optimal search strategy. The revenue-maximizing search order is characterized by per-click advertising revenue over search cost. Furthermore, the platform’s optimal signal minimizes consumer welfare