Anmerkungen:
In: Sussman, Abigail B., Yusu Wang, and Anastasiya Apalkova (2022). Financial Decision Making. In D. Rucker, C. Lamberton, and S. Spiller (Eds.), Cambridge Handbook of Consumer Psychology. New York: Cambridge University Press
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 25, 2022 erstellt
Beschreibung:
Research in consumer psychology is essential for developing a deep understanding of how consumers make financial decisions as well as for creating solutions to improve this process. Fortunately, there has been substantial growth in research in this area among consumer behavior scholars in recent years. The aim of the current chapter is to provide an overview of some of the most exciting developments in this area over the last decade that advance our understanding of the psychology underlying financial decisions. In addition, we provide a call to action and roadmap for future research in the area