Anmerkungen:
Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 5, 2023 erstellt
Beschreibung:
This research explores how individuals make inferences about others' preferences based on the size of others' consideration sets—the set of options people have a liking for and deem sufficient for consumption, and thus will consider for choice. People tend to infer that individuals with smaller consideration sets have a higher liking for options within their set compared to those with larger consideration sets. This result was replicated even with marketing professionals. However, when it comes to category-liking, the opposite judgment is made—individuals infer that others with larger consideration sets have a stronger preference for the category of the options in their consideration set. Highlighting the superordinate category structure of preferences (by making multiple categories salient) reconciles these two inferences and attenuates the inference of stronger option-liking from a smaller consideration set. These inferences have downstream consequences for how people choose to allocate scarce resources across different people, including delegated choice or gift-giving, and their predictions on how much others are willing to pay for an option. For example, sellers may erroneously set a higher price for people with smaller consideration sets