Anmerkungen:
Includes index. - Description based on online resource; title from digital title page (viewed on February 23, 2024)
Beschreibung:
"There are 41m solopreneurs in the US and 3.5m in the UK. Many of these are not twenty-something tiktokers, they are 30 leveraging their learned experience as freelancers, designers, consultants, coaches and marketers. The challenge for all expertise led businesses is they have a blind spot, they struggle to market themselves because they are their product. Many of them don't aspire to go global, but their continual struggle to market themselves leaves them not growing, not contracting and no real confidence in any of their marketing and sales. This book will provide individuals with practical advice that will help them promote their business more effectively. Not just lofty principles but how does that help them, how they can take action to grow their business online and achieve those priorities. The guiding principle for the book: Make the complex simple and make knowledge actionable. It will blend both knowledge, actions and mindset as many solopreneurs get lost in their own heads when it comes to marketing."--