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Medientyp:
Buch
Titel:
Rethinking the media audience
:
the new agenda
Enthält:
Introduction: three phases of reception studies
/ Pertti Alasuutari
Audience and reception research in retrospect: the trouble with audiences
/ Ann Gray
The best of both worlds? Media audience research between rival paradigms
/ Kim Christian Schrøder
Media figures in identity construction
/ Joke Hermes
Cultural images of the media
/ Pertti Alasuutari
Legitimations of television programme policies : patterns of argumentation and discursive convergencies in a multichannel age
/ Heikki Hellman
Slaves of the ratings tyranny? Media images of the audience
/ Ingunn Hagen
The implied audience in soap opera production : everyday rhetorical strategies among television professionals
/ John Tulloch
To be an audience
/ Birgitta Höijer
"To boldly go ..." : the "third generation" of reception studies
/ David Morley.
Beschreibung:
Introduction: three phases of reception studies / Pertti Alasuutari -- Audience and reception research in retrospect: the trouble with audiences / Ann Gray -- The best of both worlds? Media audience research between rival paradigms / Kim Christian Schr(c)ıder -- Media figures in identity construction / Joke Hermes -- Cultural images of the media / Pertti Alasuutari -- Legitimations of television programme policies : patterns of argumentation and discursive convergencies in a multichannel age / Heikki Hellman -- Slaves of the ratings tyranny? Media images of the audience / Ingunn Hagen -- The implied audience in soap opera production : everyday rhetorical strategies among television professionals / John Tulloch -- To be an audience / Birgitta H(c)œijer -- "To boldly go ..." : the "third generation" of reception studies / David Morley